Award-winning book designer William Gordon aka Bill Lee in posthumous collaboration with his grandfather, former Neiman fellow, William Gordon, Sr. present the distinctive memoir New Man Down South.

Go behind the pages of the Memphis World, Tuskegee Institute's Service magazine, newspaper PM and the New York Star as Gordon, Sr. — former editor of the Atlanta Daily World, one of the nation's foremost African-American newspapers — gives one of the only first-hand accounts of the daily operations of the Negro press.

New Man Down South transports the reader back to the South of the early 20th century. Gordon, Sr. shares his personal testimony of growing up in the sharecropping fields of Mississippi, to the segregated streets of Memphis, to Atlanta at the very beginnings of the civil rights era.

The narrative alongside photographs, advertisements, articles, editorials and interviews with American icons such as Jackie Robinson and Dr. Martin Luther King, Jr., recreate these newspapers to illustrate the reason for — and importance of — the Negro press in American history.